Troubled Times for The Chinese Toy Industry
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BENV013
Case Length : 18 Pages
Period : 2005-2007
Pub Date : 2008
Teaching Note :Not Available
Organization : -
Industry : Toy
Countries : China, USA
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
The Growth
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Chinese toy companies, like other companies in the manufacturing sector,
benefited from the reforms initiated in China in 1979.
With the opening up of the Chinese economy, toy makers from Hong Kong, which by
then had become a major global center for good quality toys, started setting up
production facilities in mainland China in order to take advantage of the lower
operational costs.
However, most of the value-added work such as product design, production
planning, quality control, management, and marketing continued to be done from
Hong Kong...
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The Problems
Though the Chinese toy industry had several strengths, it was
also up against several problems that had the potential to significantly impact
future growth. To start with, Chinese toy companies were faced with the dual
pressures of rising costs and declining prices...
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Outlook
In an attempt to improve the quality of toys, the Chinese government
sponsored a two-day training session on October 11 and 12, 2007, on
quality control for more than 1,000 people from the Chinese toy
industry. At these sessions, Chinese government officials and executives
from multinational companies lectured on European and US quality and
safety standards, China's toy licensing system, toy certificate systems,
export test regulations, etc. Participants were also taught how to deal
with high lead levels or design flaws in their products... |
Exhibits
Exhibit I: Products Recalled in the US in October 2007
Exhibit II: Major Toy Manufacturing Centers in China
Exhibit III: Chinese Toy Import and Export Statistics
Exhibit IV: A Note on the ICTI Code
Exhibit V: Toy Recalls between 1988 and 2007
Exhibit VI: Trends in The Toy Industry as of 2007
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